E-Mail Marketing Strategy

E-mail marketing is on the rise worldwide. With response rates that range from 3-15%, savvy marketers can’t overlook the power, effectiveness, and cost savings that responsible, opt-in e-mail marketing can bring to an organization. Web Ad.vantage can help integrate e-mail marketing tactics into your Internet marketing plan.

Who Needs E-mail Marketing?

These are just a few of the kinds of organizations whose Internet marketing plans have benefited from the implementation of opt-in e-mail marketing.

• Consumer Businesses
• Universities & Private Education
• Industrial Businesses
• Non-Profits
• Service Firms
• Associations & Trade Groups

Use e-mail to Acquire New Customers

E-mail marketing is a powerful tool for acquiring new customers. Web Ad.vantage can help you from start to finish with:

• Opt-In Strategy & Planning (Opt-in e-mail is the right way to market your business via e-mail. Web Ad.vantage will help you avoid looking like a “spammer”.)
• List Rental And Media Buying
• Co-Registration
• Crafting Compelling Subject Headers (that will get your e-mails opened and read!)
• E-mail Copywriting and Design
• Developing Incentives
• Response-Planning
• Tracking And Campaign Evaluation e-mail As a Relations Management Tool

Use your existing database of customers and prospects to build awareness, educate, sell, and service. Every time you use e-mail you are strengthening your relationship and for only about 5% of the cost it takes to run a traditional direct mail campaign!

Want to discuss our e-mail marketing services? Contact Web Ad.vantage today via our online Request for Proposal form or call us at (410) 942-0488.

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